![]() Content Marketing Funnel (Click on image to modify online) So let’s take a look at what these different stages are and what you should ideally be providing at each. It’s crucial that your lead and nurturing efforts offer up the right type of content at each phase of the buyer’s journey-and yet 65% of marketers report being unsure of what content is best for each stage. Only then can you tailor your content for these stages appropriately.Įach stage must provide the appropriate type of marketing to interest leads without being too forceful. Your TOFU, MOFU, and BOFU stages should be specific to your buyer persona, which means your very first step should be to fully understand who your buyer is and what their pain points are. This funnel provides a basic framework for any organization to start off of, but the details will vary greatly based on your buyers. TOFU (meaning top of the funnel) MOFU (meaning middle of the funnel), and BOFU (meaning bottom of the funnel) build off of each other to nurture leads in order to ultimately lead to conversion. ![]() These terms refer to the stages of the sales funnel (but don’t let the name fool you-this funnel is a staple for marketing and sales alike). Our goal today is to debunk a few of those acronyms: TOFU, MOFU, BOFU.ĭisclaimer: Even after you know what these terms mean, you’ll unfortunately (or perhaps fortunately, depending on your dietary preferences) probably still think of the square-shaped protein every time you hear these acronyms mentioned. And we know it can be a hard one to learn. ![]() CPC, CTA, SEO, RSS-sometimes it feels like they’ve created their own language. It’s no secret that marketers love their acronyms.
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